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Hi, I’m Shen 👋

Hi, I’m Shen 👋

I turn early-stage ideas into products People trust and come back to

I turn early-stage ideas into products People trust and come back to

I’ve worked across UX, branding, and marketing. Along the way, I’ve learned how to shift between challenges, stay curious, and design for both users and outcomes

Currently freelancing with startups

Formerly at Resooma

See case studies

See case studies

See case studies

See case studies

B2C Billing

Dashboard Redesign

Enhancing account management with clearer insights and a more seamless experience

Progressive Web App

UX Design

Mobile UX

Product Strategy

Design System

API Integration

B2C Billing

Dashboard Redesign

Enhancing account management with clearer insights and a more seamless experience

Progressive Web App

UX Design

Mobile UX

Product Strategy

Design System

API Integration

B2C Subscription

Quote Tool Optimisation

Transforming sign-ups by streamlining decision-making and boosting engagement

UX Design & Strategy

Marketing

Re-engagement

Audit & Analysis

UX Design & Strategy

Marketing

Re-engagement

Audit & Analysis

B2C Subscription

Quote Tool Optimisation

Transforming sign-ups by streamlining decision-making and boosting engagement

UX Design & Strategy

Marketing

Re-engagement

Audit & Analysis

UX Design & Strategy

Marketing

Re-engagement

Audit & Analysis

B2B CRM

Tenant Identity System

Streamlining customer support and management with a reliable tenant ID framework

CRM Design

Internal Tools

Systems Thinking

Operational UX

CRM Design

Internal Tools

Systems Thinking

Operational UX

B2B CRM

Tenant Identity System

Streamlining customer support and management with a reliable tenant ID framework

CRM Design

Internal Tools

Systems Thinking

Operational UX

CRM Design

Internal Tools

Systems Thinking

Operational UX

B2B PropTech

Personalised Property Search

Enhancing property search by prioritizing lifestyle for more personalised, user-driven results

UX Design & Strategy

Sprint Facilitation

Usability Testing

B2B PropTech

Personalised Property Search

Enhancing property search by prioritizing lifestyle for more personalised, user-driven results

UX Design & Strategy

Sprint Facilitation

Usability Testing

Coming soon

B2C Social Tech

Reading as a Shared Habit

A concept product exploring how reading can become a shared, community-led experience.

UX Design

User Research

AI Enhanced Process

MVP Design

Coming soon

B2C Social Tech

Reading as a Shared Habit

A concept product exploring how reading can become a shared, community-led experience.

UX Design

User Research

AI Enhanced Process

MVP Design

Coming soon

B2C Consumer Tech

Neighbourhood Cafe Finder

A consumer app concept helping people discover cafés that match how they want to spend their time.

AI Project

App

UX Design

Mobile UX

Usability Testing

Coming soon

B2C Consumer Tech

Neighbourhood Cafe Finder

A consumer app concept helping people discover cafés that match how they want to spend their time.

AI Project

App

UX Design

Mobile UX

Usability Testing

Crafted by Shen

Made possible with long sessions, coffee and matcha


2025

Lets chat over a

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shenese.leigh@gmail.com

Copied

Crafted by Shen

Made possible with long sessions, coffee and matcha


2025

Lets chat over a

m

a

t

c

h

a

shenese.leigh@gmail.com

Copied

Crafted by Shen

Made possible with long sessions, coffee and matcha

2025

Lets chat over a

m

a

t

c

h

a

shenese.leigh@gmail.com

Copied

Crafted by Shen

Made possible with long sessions, coffee and matcha

2025

Lets chat over a

m

a

t

c

h

a

shenese.leigh@gmail.com

Copied